We know telemarketing is tough. We know appointment setting is hard and we know prospecting is difficult. So; when you are doing this alone, or in small numbers it becomes even more difficult.
Nobody to listen to. Nobody to learn from. Nobody to bounce off.
Most decision makers will decide within the first 20 seconds if they want to take a cold call. This is the critical window of opportunity for a telemarketer. Impress in the first 20 seconds and you could be in – but fail to do so and the chance could be gone.
And whilst it’s vital to grab the attention of a decision maker from the get-go, it’s just as important to know how to continue building that relationship too.